It is a lower price-point brand than Kate Spade, aimed at the younger market, ages 20-30. That's me. I am in love with everything Kate Spade puts her name on and this collection is no exception. Its bright prints and playful cuts are just what I'm looking for. Unfortunately, even though the price point is significantly lower than the actual Kate Spade, some things are still a little out of my reach. But considering the amazing sales KS typically has, I have faith that Saturday will be affordable in the future.
Here are a few things I absolutely love from the inaugural collection:

1. Ponte Dress || 2. Shift Dress || 3. Sunnies || 4. Bag
7. Satchel || 8. Mug || 9. Jeans
A few notes: I really love the abstract print (obviously). But I also love how well they branded this. Everything is supposedly something to be worn on weekends (although I would wear it any day of the week) and everything fits this theme. From their customizable weekender bags, to cute sneakers to Saturday morning coffee mugs. A plus, Kate Spade Saturday.
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